Genetic Engineering of plants is a science involving the transfer of genes from one species of any organism (including animals eg frog) to a completely different species of plant. The reason for this is two introduce a desirable trait of the organism in the crop. The initial perception to this technology varies from people who are experts in different areas of knowledge. A religious person will oppose it as it interferes with the work of God. Ethical considerations about this are bound to arise. A scientific expert (who has not yet tested a particular variety) will definitely initially experience a bout of fascination and interest, that such technology has been made possible.
The movie begins by reminding the knower of various events of History, such as world wars, terrorist attacks, and natural disasters which have claimed thousands/millions of lives worldwide and left many more crippled. This, along with the the title, “Poison on the platter” create a negative perception of GM crops. They also seek to influence the knower emotionally against GM crops. The presence of various independent scientists, who are heads of various organizations for biosafety and responsible technology, highlighting the dangers posed by GM food begins to convince even the most skeptical viewer, even one who has thought throughout his life that GM food is a marvel of science, can improve nutrition and benefits the environment begins to rethink his stand.
At this point of time, the knower begins to see through the propaganda in Monsanto’s advertisement. When he comes to know that the profit-oriented acts of such organizations like prohibiting the farmers from saving their seeds, forcing them to buy seeds every year from them( which are often 5 times the price of ordinary seeds) and buying pesticides and fertilizers only from them; he realizes that these crops are produced using unethical means. Due to the fact that global environmental organizations like greenpeace and wwf are strongly opposing it due to the negative impact on the ecosystem and food chain, he realizes that Monsanto has used the selectivity of perception to misinform the people and create a positive brand image – it has probably selected one variety that uses less water, causing the viewer to overlook the fact that others may be using more water (for example Bt. Cotton needs greater irrigation than regular cotton), and that even that selected crop may be harmful to the environment in other ways – by releasing toxins into the environment or cross-breeding with weeds to produce superweeds, etc.
Thus, the movie leaves us with a desire to get back our right to safe food and right to choose, which have been guaranteed to consumers. The unethical practices of multinational corporations result in anger against them. The claims in their advertisement are considered untrue by the knower.
